Digital
marketing (also known as data-driven marketing) is an umbrella term for the
marketing of products or services using digital technologies, mainly on the
Internet, mobile phones, display advertising, and other digital media.
Digital marketing’s
development since the 1990s and 2000s has changed the way brands and businesses
utilize technology for marketing. Digital platforms are increasingly
incorporated into marketing plans and everyday life, and as people use digital
devices instead of visiting physical shops, digital marketing campaigns are
becoming more prevalent and efficient.
Digital marketing
techniques such as search engine optimization (SEO), search engine marketing
(SEM), content marketing, influencer marketing, content automation, campaign
marketing, data-driven marketing, e-commerce marketing, social media marketing,
social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games are becoming more common in our advancing
technology. In fact, digital marketing now extends to non-Internet channels
that provide digital media, such as mobile phones (SMS and MMS), callback, and
on-hold mobile ring tones.